Training for web copywriters and content editors is a proven route to improving style, consistency and effectiveness across large websites. This course will help you produce

• Concise, scannable material that readers can understand quickly and easily
• Compelling content that encourages readers to take action
• Accurate, consistent, readable copy that follows company style guidelines
• Copy that is effective for search engines.

About the Course

“I think this session was exactly right. It gave me all the information I had hoped for and will give me the platform I need to develop these skills further.”

This half or whole day web copywriting workshop is a comprehensive introduction to writing and editing for the web with plenty of examples and opportunities for you to practise and improve your technique.

Learn to write effective copy, with headlines that demand attention and summaries that draw your readers into the site. Learn the techniques that work for search engines and approaches that impress your audience and inspire them to take action.

“I came knowing nothing and left which a huge amount of skills. Thank you.”

The unique elements of web copywriting

• Principles of good writing
• Why writing for the web is important
• Web copywriting in context with other web skills
• What makes successful copy

Know the audience

• Identifying your other reader
• Developing a unique tone
• The words your readers use
• The difference between readers and spiders

Web writing techniques

• Editing techniques from the experts
• Examples and exercises
• Hints and tips for successful writing

Learn how to write home page copy, headings, summaries, labels for navigation, links, Email newsletters.

Half-day and full-day courses in writing for the web are available at beginner and intermediate/advanced levels and are ideal for writers and editors working on corporate websites and intranets. Courses can be tailored to meet your organisation’s requirements. Courses are also available for small businesses. Writing for the web training is available in Edinburgh, Glasgow, across Scotland and further afield.