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Copywriting :: Understand It
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The writing process is not always linear and the approach we take varies, depending on the type of project you require. However, many of the same basic principles apply whether the writing is for a company website, a marketing flyer, your organisation's flagship literature, a case study, a staff newsletter or an annual report.

You can have confidence that whatever your need, we have the experience to manage the process of establishing the purpose, gathering the material, producing the copy, reviewing the content and proof-reading the finished article.

Add to the writing skills experience of all stages in the print production process, managing design and print and commissioning photography. Your project can be managed from inception through to delivery.

If the words are destined for a website we can offer expert advice and writing skills that are proven to work online.

 
Copywriting, newsletters, annual reports, marketing literature
 
 
 
 
 

Different starting points

Start with a need
Once the purpose is clear the writing can hit the heart of the matter, even if the tone is indirect, ephemeral.

Start with the context
Listen to the brief and suddenly it is possible to pick words to suit the purpose, audience, context and design style.

Start with an image
Work the words around a picture to convey context. Sew them into the design for powerful marketing.

"Proper words in proper places make the true definition of style."
Jonathan Swift

 
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