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Hunter and Strang were looking for
a copywriter to work alongside them
in developing their business. Their
unique new business offers a range of
information services and practical support
to older people, particularly in Edinburgh
and the Lothians.
A package of marketing literature and
a website were required to promote the
new business with potential clients
and professional organisations who might
refer business. It was important for
the literature and website to be immediately
engaging, to present a caring and reassuring
tone, and for the wide range of relevant
information to be factually accurate.
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